A primer for associations on what "being social" means for an organization.
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2010, Omnipress, 163 pages. Written for the complicated and quirky world of associations and membership organizations,Open Community is about how associations can—and why they should—build community online.(Not to be confused with building a successful private social network. That’s just one small part of a really big picture.)
The book is a collection of big ideas. The simple yet far-reaching concepts, framed by our own definition of Open Community, describe how to approach the inevitably long and complex process of building community online in such a way as to help your association succeed. The concepts in Open Community are actionable and applicable to any association, large or small.
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